Media

Mr. Rahul Puri shares his views on the performance of #LipstickUnderMyBurkha

Lipstick Under My Burkha is doing very well because of a combination of excellent marketing, topical content and a solid film. The three elements together have managed to give a small film a big presence and it has survived and outperformed (on a per-screen basis) some much larger movies with bigger budgets. This clearly shows that audiences will continue to endorse films that they relate to. The publicity reached out to a certain TG and that TG patronised and then gave good feedback, which pushed more and more people to watch the movie. It's a success because the combination for the film was impressive. Read more...