Mukta A2 Cinemas appoints Sachidanand Shetty as VP operations support

Mukta Arts has appointed Sachidanand Shetty as vice-president operations for its movie exhibition vertical Mukta A2 Cinemas. In his new role, Shetty will support the organisation in food and beverage, cinema operations, industrial relations, customer relationship management (CRM) and value-added service channels for overall revenue enhancement in coordination with the pan India team from the corporate office in Mumbai. He will directly report to Mukta A2 Cinemas COO Satwik Lele.

Mukta Arts Ltd MD Rahul Puri said, “Sachidanand Shetty brings with him a diverse experience from the hospitality and movie exhibition industry. His role in the organisation will be to support F&B, cinema operations and CRM & VAS channels in coordination with all our teams across the country. This change is only to give cine-goers an enriched movie watching experience. I welcome him on board and convey my best wishes to him for every success in Mukta Arts Ltd with a great future ahead.”

Shetty added, “I look forward to my role and hope to deliver good results based on the experience I have had in this industry. Cine goers often face the problem of low standards in the F&B sections of multiplexes and cinemas halls. At Mukta A2 Cinemas, we shall strive to give our guests the best facilities which would make their movie watching experience totally enjoyable.”

Shetty brings with him a portfolio of work in the business of movie exhibition and has close to 16 years of experience in the food and beverage vertical of leading names in the industry like Taj Group of Hotels, McDonald’s and Costa Cruises before moving into the movie exhibition industry where he has worked with Cinemax, Big Cinemas and Inox Leisure Ltd.