Partnership to help Cinepolis program its upcoming pan-India cinema properties

October 21, 2009: Gurgaon: Cinepolis India, India’s first international film exhibitor announced today that it had entered into an agreement with Mukta Movies Distributors (the distribution arm of Mukta Arts) for sourcing film content for its upcoming rollout of multiplex theaters across the country. Under the terms of the three-year agreement, Mukta Movies Distribution will source all domestic film content for Cinepolis. Commenting on the partnership, Mr. Subhash Ghai, Chairman and Managing Director of Mukta Arts said, “We are pleased to associate with a renowned global brand like Cinepolis. With their aggressive pan-India rollout plan and their large format megaplex designs, we stand ready to support Cinepolis India for all their film programming needs with high quality and timely service.” The tie-up also opens the opportunity of Indian movies going overseas for international distribution to the Latin and South American markets where Cinepolis has a strong presence. Cinepolis has been instrumental in developing Mexico to become the 4th largest market for Hollywood movies over the past decade, where its market share exceeds 60%. In India, Cinepolis has announced plans to rollout 500 screens in the next seven years, most of which will be in the megaplex format. Large format megaplexes allow for more titles to be played and for titles to stay in theater for a longer first run. This offers consumers with more movie choices and producers with a superior financial payback on their film investment. All Cinepolis theaters will feature Digital projection technology and as such would require digital prints for each film title. Digital prints provide superior viewing quality for consumers and substantial cost savings for film producers by eliminating expensive analog print costs. The first Cinepolis multiplex is scheduled to open in Amritsar in November 2009. “Cinepolis is pleased to partner with Mukta Arts which is a premier brand in the Indian film industry”, said Milan Saini, Managing Director and Country Head, Cinepolis India. “With its long standing and strong associations with all banners and production houses in India, Mukta Arts provides us with a key advantage in securing the wide and diverse content that we require for our national foot-print of cinemas“, he further added.

About Mukta Movies Distribution
Mukta Movies Distribution is the distribution division of Mukta Arts Ltd. It operates nine offices across India, distributing all Mukta Arts content as well as premium third party content including those of many Hollywood studios. Its exhibition business also supplies the best Indian theatrical content to many major multiplex and single screen chains throughout the country.

About Mukta Arts Ltd
Mukta Arts Ltd, started in 1981, is one of India’s leading entertainment brands and one of the country’s most successful production houses. With a library of more than thirty blockbuster films and under the guidance of Mr. Subhash Ghai, one of India’s most renowned filmmakers, the company now has operations pan-India in production, distribution, exhibition, studios and mobile content. It has also branched out into Film and Television education through its subsidiary Whistling Woods International which owns Asia’s largest Film Institute based in Mumbai. For more information please visit www.muktaarts.com

About Cinépolis India
Cinépolis India is a wholly owned subsidiary of Cinépolis. Cinépolis is the first international exhibitor to independently enter India. www.cinepolisindia.com

About Cinépolis
Cinépolis is the world’s 5th largest movie theater circuit, operating more than 2,000 screens in 6 countries and serving more than 100 million patrons annually. The company operates its screens under four different brands that span across the ultra premium to the extreme value segments. As a company that is committed to innovation, Cinépolis was the first to pioneer the concept of premium movie theaters via its Cinépolis VIP brand. The company aspires to provide its patrons the best overall experience in filmed entertainment and employs a global workforce of 13,000 people to support its mission. Founded in 1971, Cinépolis is privately held and is headquartered in Morelia, Mexico.

For more information visit: www.cinepolisindia.com

Media Contacts:
Priya Balachandran Ogilvy PR Worldwide 9873324914 priya.balachandran@ogilvy.com

Archana Sadanand Imagesmiths 9820092383 archana@imagesmiths.in