May 12th, 2010: Raghu Menon, Secretary Ministry of Information & Broadcasting and ASSOCHAM (Associated Chambers of Commerce and Industry of India) welcomed the media, foreign dignitaries, Indian delegates and the Indian ambassador of France, Ranjan Mathai to the Indian Pavilion at the 63rd international film festival at Cannes. The Pavilion hopes to promote Indian films and culture at the Festival.

Mr. Menon promised to bring drastic changes in the Indian governments approach of promoting Indian films and filmmakers effectively in the the major film festivals around the world.

Indian actress Mallika Sherawat cut the ribbon and renowned producer-director Subhash Ghai opened the book of Indian producers created by the Ministry of Information and Broadcasting to commence the Indian Pavilion at Cannes in 2010.