| |
Mukta Arts has always dreamt of and committed all their endeavors towards integrating a world class studio culture from education to exhibition, production to distribution, thereby equipping the company to lead and enrich the world of entertainment.
Started 30 years ago, Mukta Arts is one of the most reputed companies in the Indian Entertainment Industry and has pioneered many firsts, which has been a benchmark for other companies in this sector. Mr. Subhash Ghai, the name behind Mukta Arts and an institution in himself, is the founder and creative head of the company and it is his vision, which has catapulted Mukta Arts to where it is today. A NAME KNOWN TO EVERY INDIAN HOUSEHOLD.
The present business of Mukta Arts is the generation and distribution of content for the Entertainment Industry. It has to its credit a long list of commercially successful Hindi films. These films have been extensively appreciated by the audiences both in India and overseas. These films also have a considerable amount of archival value, which ensures a steady flow of revenue into the company. In addition to this the company also controls over 50 multiplexes with 200 screens [90% of total screens] and 40 single screens in the North of India. These include some of the biggest chains in the country like PVR, Fun Republic and Adlabs. This gives the company major distribution and exhibition strength which it passes on, not just for its own films but also for those from outside producers.
During the last 30 years, the company has produced over 20 films and growing, all of which have generated tremendous profits for the company. Most of these films have been directed by Mr. Ghai and some of them are amongst the most popular Hindi films in recent times. Films like Karz, Hero, Karma, Ram Lakhan, Saudagar, Khalnayak, Pardes, Taal and Yaadein are memorable blockbusters which have a huge fan following. In addition to this, the company has also produced some memorable movies like Jogger’s Park, Aitraaz, Iqbal and their most recent highly acclaimed Black & White. Movies like Joggers Park, Iqbal and Black & White demonstrate that the company has a varied definition of quality cinema which spans across budget, genre and scale making Mukta Arts films some of the most sought after products with audiences, critics and the trade.
Mukta Arts has been scaling up its productions and this year, it has already released Subhash Ghai’s Black & White and Subhash Ghai’s musical extravaganza Yuvvraaj. Also on floors and to be released this year are Paritosh Painter’s Paying Guests, Neeraj Pathak’s Right Yaaa Wrong and Manoj Tiwari’s Hello Darling. Mukta Arts is now finalizing its future slate that will include films with Abbas-Mustaan, Rituparno Ghosh, Umesh Kulkarni, and of course Mr. Ghai’s next highly anticipated magnum opus after Yuvvraaj
The most prestigious project for Mukta Arts currently is The Whistling Woods Institute for Film, Television and Media Arts (WWI). WWI is India’s leading private film school nestled in Film City on twenty acres of landscaped grounds. The Institute has prepared and will continue preparing gifted, raw talent for careers in the Entertainment Industry by providing unparalleled training in all aspects of filmmaking and television production – the aesthetic, the technical and the professional.
Outfitted with state-of-the-art facilities and running in conjunction with a fully operational professional shooting studio, the Whistling Woods Institute will be a benchmark facility in South Asia. Leading educators, filmmakers, technicians and professionals from the Indian industry and abroad form the core faculty, with a student body selected from the best of Indian, Asian, NRI and international candidates.
A broad-based curriculum, designed in affiliation with one of the world’s premier film schools will offer students a modern, thorough and balanced curriculum and a platform from which they can enter into the Film and Television Industry. With a well-rounded foundation programme, concentrated specialization programme, internship programme and access to the Research and Development Center for Advanced Media Studies, students are given a uniquely effective pathway to success.
|
|