Mukta Movies Distribution, a division of Mukta Arts Ltd., is one of the only two nation-wide distribution chains in India. The company has nine branch offices across India with strong relationships with exhibitors at the local level – from large multiplexes to small one-screen theatres.
The company distributes products from all banners and production houses based on relationships with producers and trial screenings, but entails to limit its risk exposure by only investing in products from major banners with established directors and saleable star cast. A global standard acquisition procedure is in place and films are stringently reviewed before a decision to invest is taken by the management.
Mukta Movies Distributors has pioneered transparent reporting in India with its own proprietary weekly reporting system that is updated daily at all branch offices to keep the management and its clients in constant touch with the performance of a film at the box office.
Mukta Movies Distributors is also involved in exhibition business more than 50 multiplexes looking after 90% of the screenings in Delhi, UP, Punjab, Mumbai.