Apna Sapna Money Money – A case Study

Produced by Subhash Ghai and directed by Sangeeth Sivan the director of ‘Kya Kool Hai Hum’

Apna Sapna Money Money revolves around a bunch of madcap characters that eat, drink, sleep and worship money. A fast-paced situational comedy, it is glorified by an ensemble of assorted and interesting characters. The story revolves around a mechanic, a conman, a club dancer, an upright cop, an obsessed father & his homely daughter, a tabela owner, a ruthless gangster, a deadly don & his moll and an unpredictable dog. A journey filled with rib-tickling moments throughout. If one runs after money, the other runs after love and the one who runs after love eventually runs after money. A hilarious journey of 11, a limitless quest for money, and a twisting and turning tale of love; the money swings around them and creates amusing and maddening circumstances. A dramatic turn evolves when all the characters starts looking for the hidden diamonds that are worth a lump-sum! Greed. Craze. Obsession. Fun. Takes over. And a madcap comedy of crime, love and complete zaniness continues... don’t be too surprised if by the end it turns into your own SAPNA! Money Money!

Integrated Ideas!
Kinetic Blaze is the firth launch from Kinetic’s seven-vehicle Italiano series. With its aggressive and glamorous Italian design, the very special Blaze makes an instant celebrity of its rider.
Blaze is all about style, comfort, convience and ‘Shortcut to Fame’ and the movie is called ‘Apna Sapna Money Money’ fits with the theme of the movie where bunch of characters looking for diamonds in there chase for ‘Shortcut to Money’
The promo was sales driven promo, wherein those who test ride the new kinetic blaze could get a chance to meet the actress I.e. Riya, Celina and Koena from Apna Sapna Money Money.

About the Deal
An innovative plateform where the client gets to create a whole new TVC and the stars of the movie as indirect endorsers for the brand.
Details:
Co branded TVCM
Meet and greet the star’s with the Kinetic dealers
Sales driven contest organized in eight cities

Win Win
Brands receives visibility worth 80 Lacs at the cost of just 19 Lacs media spend.
Meet and greet with the stars which would have come to an exorbitant cost.
P9 gets their commission for the deal.
Both the companies are benefiting from the deal by combining their synergies.