To Repeat Or Not To Repeat?

Baahubali... may have pulled off a coup by re-releasing its first instalment but here's why all reruns may not work

As the nation eagerly awaits the release of SS Rajamouli's magnum opus Baahubali: The Conclusion, in the hope of finally finding out why Kattappa killed Baahubali, the makers of the film have pulled off a coup of sorts. In a smart marketing feat, they re-released the first part in cinemas just a few weeks before the sequel's release. Read more...